Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies. In honor of her 108th birthday this year, our client launched Thelma's-delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. The foremen at Saturday Mfg. helped create the branding from scratch. From the iconic logo and "Thelma's words of wisdom" to the sales cart and the delivery box, each bite of Thelma's brand is joy unto itself.