Java Ridge Promotion
To raise awareness of their Java Ridge brand, Kum & Go asked us to develop a coffee campaign that also helped raise money for Toys for Tots. That inspired us to create Warm & Fuzzy, loveable campaign spokescreatures who happily starred in TV and radio spots, Twitter, and a mobile app. In just the first few days, local news media and c-store blogs picked up the story and the app was downloaded more than 100 times. Gives us warmfuzzies just thinking about it.
Media Gallery