Welcome to the idea factory-where custom marketing whirligigs are assembled. From our worldwide headquarters in Des Moines, Iowa, Saturday Mfg. keeps our assembly line rolling with custom creative strategies and executions.
Many of our clients tell us they come to us for ideas they don't get anywhere else. Take a closer look at our work and see everything from traditional advertising to internationally renowned packaging ... along with a flapjack recipe or two.
Not long ago, a local marketing director said some of his peers are only interested in digital marketing. While others wanted nothing to do with it. According to him, "They're both wrong."
We agree. Digital marketing should be treated for what it is-a tactic in a larger media mix. Our summer multi-media campaign for the Iowa Finance Authority's Iowa House Hunt combined good old-fashioned traditional media with an appropriate dose of new media.
Most Iowans are eligible to finance their mortgage with the Iowa Finance Authority and receive a down payment grant up to $2,500, along with additional benefits. For the summer promotion, Iowa Finance Authority, in partnership with the Iowa Association of REALTORS||special174||, is also giving away a $5,000 Lowe's gift card. To create awareness and drive entries, we started by focusing not on the media but on the message itself.
Saturday Mfg. worked with Iowa Finance Authority to tie the Iowa House Hunt together into one package-literally. Financing with Iowa Finance Authority is like finding bonuses in your new home. So we created a metaphor in the form of a home in a retail package with bonuses inside.
Once the idea was in place, we worked with our partners to create a tight consumer campaign aimed at potential house hunters who mostly closely resembled Iowa Finance Authority's customers. With a limited budget in mind, we had to make a very efficient media plan that targeted our primary audience through traditional and non-traditional media.
By purchasing time for our TV spot only in house hunting shows, we were able to narrow our audience within mass media. We obtained a direct mail list geared to a very specific demographic. And our digital ad partners helped us make the most of our online spend, which was supplemented by videos and a microsite.
Saturday Mfg. even created a few pieces that defied typical marketing categories-a trailer wrap, a lender and realtor promotion and a piece of live theater where the packaging came to life in front of real houses.
Our clients tell us they get ideas from us that they can't get anywhere else. Contact Saturday Mfg. for a well executed marketing campaign.
And don't forget, time is running out to register to win a $5,000 Lowe's gift card at IowaHouseHunt.com!
We've said our goodbyes to Rivers, Killer Mike, Nels, and Jenny, finally found our way home from Gateway Park and trudged our way back to work. With the 80/35 music festival still fresh in our minds, now is a good time to reflect on our work from this year's successful festival. (Cue flashback harp music)
Being involved with 80/35 since its inception, we certainly enjoy attending the festival for the music, the food, the people watching, and the general merriment, but it's also nice to just be in the midst of our work. To see the finished product as a whole and its subtle but integral influence on the 80/35 experience. Sometimes the best marketing is one that complements the event without dominating it.
It's pretty cool when people embrace and build on what we have created for the theme. It was no coincidence that a number of attendees wore retro video game t-shirts or that a cutout Pac-Man was spotted being chased by ghosts during some of the performances. It's all part of the world we created, from the handheld gaming system handbills to the game cartridge lanyards to the 8-bit music radio ads to the goofy characters that inhabited it all.
Sure, it's hard work, but we do have a lot of fun. For our own amusement, we gave back stories and names to the characters (Jetpack Grandma, Super Cavekid, Dolphin Princess, etc). These details, some of which never publicly saw the light of day, helped build the mythos of the 8-bit world. Plus, it makes it much easier when you work with people as great as the staff at On Pitch.
Despite our professionalism, we still get giddy when people take notice. Be it El-P from Run the Jewels liking the design of the crew t-shirts and requesting one to simply having Weezer regram a web ad.
As we wrap up 80/35 for this year ( it should be mentioned that Amedeo and Co. did an amazing job), we're happy it's over, but already we're thinking about the marketing possibilities for next year.
Pour some extra syrup on your flapjacks today, kids, because there's
a new member of the Saturday Mfg. team-Matt Moore. Matt joined us to help drum
up new business, manage clients and generally keep us up to date on the latest
punk rock news.
We call him our Business Technician because, well, he rocks the
technical part of business. And here's something we've learned after 4 years in
business: If your management team is awesome at something and less awesome at
something else-hire someone else to do the latter.
Matt's previous experience with Sticks Object Art and Furniture
uniquely qualifies him to work with clients to help them harness the creative
powers at Saturday Mfg. In addition to being an understated pitchman and an
aggressive listener, Matt's skills also include sales, marketing and tolerating
Matt will attend meetings with us, network with us and eat flapjacks
with us. And he will do it all politely because that's what his mom taught him.